Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," or "our") collects, uses, discloses, and protects the personal information of users ("you" or "your") who visit or interact with our website at pizzaluce-eat.digital (the "Website") and use our services, including online food ordering, promotions, and customer support. We are committed to protecting your privacy and handling your personal data with transparency, care, and compliance with applicable United States privacy laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), where applicable, and the Federal Trade Commission Act (FTC Act).

Please read this Privacy Policy carefully. By accessing or using our Website and services, you acknowledge that you have read, understood, and agree to the practices described in this policy. If you do not agree with any part of this Privacy Policy, please discontinue use of our Website immediately.

1. About Us

Pizza Luce is a food service business operating in the United States. We provide dine-in, takeout, and online ordering services through our digital platform. For all privacy-related inquiries, you may contact us using the details below:

We act as the data controller for the personal information collected through our Website. As data controller, we are responsible for determining how and why your personal information is processed.

2. Information We Collect

We collect various categories of personal information depending on how you interact with our Website and services. The categories of information we may collect include, but are not limited to, the following:

2.1 Personal Identification Information

When you create an account, place an order, sign up for newsletters, participate in promotions, or contact our customer support team, we may collect personal identification information, including:

• Full name
• Email address
• Phone number
• Billing and delivery address (street address, city, state, ZIP code)
• Username and password (encrypted)
• Date of birth (where applicable for age verification)
• Profile photo (if you choose to provide one)

2.2 Payment and Financial Information

When you place an order through our Website, we collect payment-related information to process your transaction. This may include:

• Credit or debit card number (last four digits only, stored by our payment processor)
• Billing address associated with your payment method
• Transaction history and order records

Please note that full payment card details are processed and stored by our third-party payment processors and are not stored directly on our servers. We use industry-standard Payment Card Industry Data Security Standards (PCI-DSS) compliant payment processors.

2.3 Order and Transaction Data

We collect records of the products and services you purchase or inquire about, including:

• Items ordered and order preferences (e.g., toppings, special dietary requests)
• Order frequency and history
• Delivery instructions and preferences
• Loyalty points or rewards program activity
• Promotional codes or discount usage

2.4 Usage Data and Technical Information

When you visit our Website, we automatically collect certain technical and usage data through cookies, web beacons, and similar tracking technologies. This data may include:

• IP address and approximate geographic location
• Browser type, version, and settings
• Operating system and device type
• Pages visited on our Website, time spent on each page, and click patterns
• Referring URL (the website you visited before coming to ours)
• Date and time of your visit
• Search queries entered on our Website
• Error logs and performance data

2.5 Communication Data

If you contact us via email, telephone, web forms, or social media, we may collect:

• The content of your messages or inquiries
• Your contact information as provided in the message
• Records of previous communications with our team
• Feedback and reviews submitted by you

2.6 Marketing and Preference Data

We collect information about your marketing preferences and communication choices, including:

• Email newsletter subscription status
• SMS marketing opt-in or opt-out preferences
• Preferred communication channels
• Survey responses and feedback

2.7 Device Information

When you access our Website through a mobile device or computer, we may collect information about the device you are using, including:

• Device identifiers (e.g., mobile advertising ID)
• Device hardware model
• Network provider and connection type
• Mobile operating system and version

2.8 Information from Third Parties

We may receive personal information about you from third-party sources, including:

• Social media platforms (if you connect your social media account to our services or log in via social login)
• Food delivery partner platforms
• Analytics and advertising partners
• Publicly available sources

3. How We Use Your Information

We use the personal information we collect for the following lawful purposes:

3.1 Service Provision and Order Fulfillment

The primary purpose for collecting your data is to provide you with our food ordering services. Specifically, we use your information to:

• Process and fulfill your food orders and delivery requests
• Communicate with you about the status of your orders
• Manage your account and preferences
• Process payments and issue refunds or credits where applicable
• Provide customer support and respond to your inquiries
• Resolve disputes and address complaints
• Administer loyalty and rewards programs

3.2 Website Operation and Improvement

We use technical and usage data to ensure our Website functions properly and to improve the user experience:

• Monitor Website performance and detect technical errors
• Analyze user behavior to improve Website design and navigation
• Test new features and functionality
• Ensure the security and integrity of our systems
• Conduct internal research and development

3.3 Analytics and Business Intelligence

We use aggregated and anonymized data to understand how our services are used and to make informed business decisions, including:

• Analyzing sales trends and popular menu items
• Understanding customer demographics and preferences
• Measuring the effectiveness of marketing campaigns
• Forecasting demand and optimizing operations

3.4 Marketing and Promotional Communications

With your consent where required by law, we may use your contact information and preferences to:

• Send you promotional emails, newsletters, and special offers
• Notify you about new menu items, limited-time promotions, and events
• Send SMS or push notifications (where you have opted in)
• Deliver targeted advertisements on our Website or third-party platforms
• Conduct customer satisfaction surveys

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any marketing email, by replying "STOP" to any SMS message, or by contacting us at [email protected].

3.5 Legal and Compliance Purposes

We may use your information to:

• Comply with applicable federal, state, and local laws and regulations
• Enforce our Terms of Service and other legal agreements
• Respond to lawful requests from law enforcement or government authorities
• Detect, prevent, and investigate fraud, security breaches, or other illegal activity
• Protect the rights, property, and safety of Pizza Luce, our customers, and the public

4. How We Share Your Information

We do not sell your personal information to third parties for their own independent marketing purposes. However, we may share your information in the following circumstances:

4.1 Service Providers and Vendors

We engage trusted third-party service providers who assist us in operating our Website and delivering our services. These service providers may have access to your personal information only to perform specific tasks on our behalf and are contractually obligated to protect your data and use it only for the purposes we specify. Our service providers include:

• Payment Processors: To securely handle financial transactions
• Delivery Partners: To fulfill food delivery orders
• Email and SMS Marketing Platforms: To send promotional communications
• Cloud Hosting and Infrastructure Providers: To host our Website and store data
• Analytics Providers: To analyze Website traffic and user behavior (e.g., Google Analytics)
• Customer Support Platforms: To manage customer inquiries and complaints
• IT Security Vendors: To protect our systems against threats

4.2 Business Transfers

If Pizza Luce undergoes a merger, acquisition, sale of assets, corporate restructuring, or similar business transaction, your personal information may be transferred to the acquiring entity as part of that transaction. We will notify you of any such change through a notice on our Website or via email to the address associated with your account.

4.3 Legal Requirements and Law Enforcement

We may disclose your personal information if we believe in good faith that disclosure is necessary to:

• Comply with a legal obligation, court order, or valid subpoena
• Respond to lawful requests by public authorities, including national security or law enforcement agencies
• Protect the rights or property of Pizza Luce
• Prevent or investigate possible wrongdoing in connection with our services
• Protect the personal safety of users of our Website or the public

4.4 Aggregated or Anonymized Data

We may share aggregated or anonymized information that cannot reasonably be used to identify any individual with third parties for research, marketing, analytics, and other purposes. This information is not considered personal information under applicable privacy laws.

4.5 With Your Consent

We may share your personal information with third parties when you have given us your explicit consent to do so. You may withdraw such consent at any time by contacting us at [email protected].

5. Cookie Usage

Our Website uses cookies and similar tracking technologies (such as web beacons, pixels, and local storage objects) to enhance your browsing experience, analyze Website usage, and deliver relevant content and advertising.

5.1 Types of Cookies We Use

• Strictly Necessary Cookies: Required for the Website to function properly (e.g., session management, shopping cart functionality)
• Performance and Analytics Cookies: Help us understand how visitors interact with our Website by collecting anonymous usage statistics
• Functionality Cookies: Remember your preferences and settings to personalize your experience
• Targeting and Advertising Cookies: Used to deliver relevant advertisements and track the effectiveness of marketing campaigns

5.2 Your Cookie Choices

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete certain types of cookies. However, please note that disabling certain cookies may affect the functionality of our Website and your ability to use some of our services.

For more detailed information about the cookies we use and how to manage your preferences, please refer to our Cookie Policy, which is available on our Website.

6. Data Security

We take the security of your personal information seriously and implement a range of technical, administrative, and physical security measures designed to protect your data from unauthorized access, use, alteration, disclosure, or destruction.

6.1 Security Measures We Implement

• Encryption: We use Secure Socket Layer (SSL) / Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our servers
• Access Controls: Access to personal information is restricted to authorized personnel who need it to perform their job functions
• Password Protection: User account passwords are stored in hashed and salted format using industry-standard cryptographic algorithms
• Regular Security Audits: We conduct periodic security assessments and vulnerability testing
• Firewalls and Intrusion Detection: Our systems are protected by firewalls and intrusion detection and prevention systems
• Data Minimization: We collect only the minimum amount of personal information necessary for the stated purposes
• Employee Training: Our staff receive regular training on data protection best practices and privacy responsibilities
• Incident Response: We maintain a data breach response plan to quickly identify, contain, and report security incidents

6.2 Limitations

While we implement robust security measures, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee the absolute security of your personal information. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and the relevant authorities as required by applicable law.

7. Your Privacy Rights

Depending on your location within the United States, you may have certain rights regarding your personal information. We are committed to honoring these rights and responding to your requests in a timely manner.

7.1 Rights for California Residents (CCPA/CPRA)

If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including:

7.2 General Privacy Rights (All U.S. Residents)

Regardless of your state of residence, we offer the following rights to all users of our Website:

• Right of Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we update or correct inaccurate information in your account at any time.
• Right to Deletion: You may request that we delete your personal data, subject to applicable legal requirements.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
• Right to Opt-Out of Marketing: You may unsubscribe from marketing communications at any time.

7.3 How to Exercise Your Rights

To exercise any of the rights described above, please submit a verifiable request to us using one of the following methods:

• Email: [email protected]
• Website: pizzaluce-eat.digital (via our contact form)

We will acknowledge receipt of your request within 10 business days and respond to your request within 45 days. If we need additional time, we will notify you of the extension and the reason for it. We may request additional information to verify your identity before processing your request.

You may designate an authorized agent to submit requests on your behalf. We will require proof of the agent's authorization and verification of your identity before processing such requests.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected and as required or permitted by applicable law. The specific retention periods we apply depend on the type of data and the purposes for which it is processed:

When personal information is no longer needed and no legal obligation requires its retention, we will securely delete, destroy, or anonymize it in accordance with our data retention and disposal policies.

9. Children's Privacy

Pizza Luce does not knowingly collect personal information from children under the age of 18. Our online ordering platform, account registration, and marketing communications are intended solely for adults aged 18 years and older.

If you are a parent or legal guardian and believe that your child under the age of 18 has provided us with personal information without your consent, please contact us immediately at [email protected]. We will take prompt steps to investigate and, where confirmed, delete such information from our systems.

We comply with the Children's Online Privacy Protection Act (COPPA), which prohibits the collection of personal information from children under the age of 13 without verifiable parental consent. Out of an abundance of caution, we extend this restriction to all users under the age of 18.

If we discover that we have inadvertently collected personal information from a minor, we will delete that information from our systems as quickly as reasonably practicable.

10. International Data Transfers

Pizza Luce is based in the United States, and our primary data processing activities occur within the United States. However, some of our third-party service providers may be located in or may process data in countries outside the United States.

When we transfer personal information outside the United States to service providers in other countries, we ensure that appropriate safeguards are in place to protect your information in accordance with applicable privacy laws. These safeguards may include:

• Contractual clauses requiring service providers to maintain adequate data protection standards
• Verification that recipient countries provide adequate levels of data protection
• Other legally recognized data transfer mechanisms as required under applicable law

By using our Website and services, you acknowledge that your personal information may be transferred to, stored in, and processed in the United States or other countries where data protection laws may differ from those in your home country. We take appropriate measures to ensure that any such transfers are conducted lawfully and securely.

11. Third-Party Websites and Links

Our Website may contain links to third-party websites, apps, or services that are not operated or controlled by Pizza Luce. This Privacy Policy does not apply to third-party websites. We are not responsible for the privacy practices of any third party, and we encourage you to review the privacy policies of any third-party websites you visit before providing any personal information.

Third-party services that may be integrated into our Website include, but are not limited to:

• Social media platforms (e.g., Facebook, Instagram, Twitter/X)
• Map and location services (e.g., Google Maps)
• Payment gateways
• Food delivery partner platforms
• Review and rating platforms

12. Do Not Track Signals

Some web browsers include a "Do Not Track" (DNT) feature that signals websites that a user does not want their online activity tracked. Currently, there is no universally accepted standard for how companies should respond to DNT signals, and our Website does not alter its data collection and use practices in response to DNT signals from your browser.

However, you can manage your cookie preferences and opt out of certain types of tracking through our cookie management settings and the third-party opt-out mechanisms described in our Cookie Policy.

13. Changes to This Privacy Policy

We reserve the right to modify, update, or revise this Privacy Policy at any time to reflect changes in our data practices, legal requirements, or business operations. When we make material changes to this Privacy Policy, we will:

• Update the "Last Updated" date at the top of this page
• Post a prominent notice on our Website homepage
• Where required by law, notify you directly via email to the address associated with your account

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information. Your continued use of our Website after the effective date of any revised Privacy Policy constitutes your acceptance of the updated policy.

If you disagree with any changes to this Privacy Policy, you should stop using our Website and contact us to request deletion of your personal information.

14. How to File a Complaint

If you have concerns about how we handle your personal information, we encourage you to contact us first so we can address your concerns directly and promptly.

14.1 Contact Us Directly

For all privacy-related complaints, questions, or concerns, please contact our privacy team:

• Email: [email protected]
• Website: pizzaluce-eat.digital

We will acknowledge your complaint within 5 business days and aim to resolve it within 30 days. If the matter is complex, we will keep you updated on the progress of our investigation.

14.2 Regulatory Complaints

If you are not satisfied with our response, or if you believe we are not handling your personal data in compliance with applicable law, you have the right to file a complaint with a relevant regulatory authority:

Federal Trade Commission (FTC)

The FTC enforces federal consumer protection laws, including those relating to unfair or deceptive practices involving personal data:

• Website: www.ftc.gov
• Complaint Portal: reportfraud.ftc.gov
• Phone: 1-877-FTC-HELP (1-877-382-4357)

California Privacy Protection Agency (CPPA) — California Residents

If you are a California resident and believe your CCPA/CPRA rights have been violated, you may contact the California Privacy Protection Agency:

• Website: cppa.ca.gov
• Address: 2101 Arena Boulevard, Sacramento, California 95834

State Attorney General Offices

Residents of other U.S. states may also have the right to file privacy complaints with their state Attorney General's office. Contact information for each state's Attorney General can be found at the National Association of Attorneys General website: www.naag.org.

15. Contact Information

For any questions, concerns, or requests relating to this Privacy Policy or our data processing practices, please do not hesitate to contact us:

We are committed to working with you to resolve any privacy concerns fairly and transparently. Our goal is to ensure that your personal information is handled with the highest level of care and respect.