Cookie Policy

Last Updated: May 15, 2026

1. Introduction

Welcome to Pizza Luce ("we," "us," or "our"). This Cookie Policy applies to our website located at pizzaluce-eat.digital and explains what cookies are, how we use them, what types of cookies we use, and how you can control your cookie preferences.

At Pizza Luce, we are committed to being transparent about how we collect and use data related to your online experience. This policy should be read alongside our Privacy Policy, which provides further details about how we handle your personal information in compliance with applicable United States laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) where applicable, as well as the Federal Trade Commission (FTC) Act governing fair and transparent consumer practices.

If you have any questions about our use of cookies or this policy, please contact us using the details provided at the end of this document.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-connected device when you visit a website. They are widely used by website operators to make websites work efficiently, improve user experience, and provide reporting information to website owners.

Cookies are set by the website you visit (known as "first-party cookies") or by third parties whose content appears on the page you are viewing, such as advertising networks or analytics providers (known as "third-party cookies"). Cookies do not typically contain information that personally identifies you, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

In addition to cookies, we may also use other similar tracking technologies such as:

  • Web Beacons (Pixel Tags): Tiny invisible images embedded in web pages or emails that allow us to track whether a page has been viewed or an email has been opened.
  • Local Storage: Similar to cookies, local storage allows data to be stored locally within your browser without an expiration date.
  • Session Storage: Temporary storage that is cleared when you close your browser tab or window.
  • Scripts and Tags: Small pieces of code that help track interactions and gather information about how visitors use our website.

3. How Do Cookies Work?

When you first visit pizzaluce-eat.digital, our website sends a cookie to your device. Your browser stores this cookie in a designated folder. The next time you visit our website, your browser sends that cookie back to our server, allowing us to recognize you and remember your preferences.

Cookies can be either "session cookies" or "persistent cookies":

  • Session Cookies: These are temporary cookies that are erased when you close your browser. They help our website recognize you as you move between pages during a single browsing session, so you do not have to re-enter information repeatedly.
  • Persistent Cookies: These remain on your device for a set period of time or until you manually delete them. They help us remember your preferences for future visits and allow us to analyze how visitors use our website over time.

4. Types of Cookies We Use

We use the following categories of cookies on pizzaluce-eat.digital:

4.1 Essential / Strictly Necessary Cookies

These cookies are essential for the proper functioning of our website and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling out forms. Without these cookies, services you have asked for, such as placing an online food order or accessing secure areas of the website, cannot be provided.

These cookies do not store any personally identifiable information and are strictly necessary to provide you with services available through our website.

4.2 Analytics / Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are most and least popular and see how visitors move around the site. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

4.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. Examples include remembering your preferred language, your location for delivery purposes, or your previous menu choices. If you do not allow these cookies, some or all of these services may not function properly.

4.4 Advertising / Targeting Cookies

These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising across the web.

5. Specific Cookies We Use

The table below provides detailed information about the specific cookies used on pizzaluce-eat.digital, including their name, purpose, type, and duration:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users and track sessions across pages. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how the visitor uses the website. Stores and updates a unique value for each page visited. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rates, limiting the collection of data on high-traffic sites. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Tracks conversions from Google Ads. Advertising 3 months
_fbp Facebook (Meta) Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. Tracks visitors across websites for retargeting purposes. Advertising 3 months
cookieconsent_status pizzaluce-eat.digital Stores the user's cookie consent status and preferences to avoid displaying the consent banner repeatedly. Essential 1 year
session_id pizzaluce-eat.digital Maintains your session while browsing the website, enabling features like the shopping cart and online ordering to function correctly. Essential Session
cart_token pizzaluce-eat.digital Stores a unique identifier for your online ordering cart so your selected menu items are remembered during your visit. Essential / Functional Session / 7 days
user_location pizzaluce-eat.digital Remembers your preferred delivery location or nearest Pizza Luce location to streamline future orders and provide relevant menu and delivery options. Functional 30 days
preferred_language pizzaluce-eat.digital Stores your language preference to display website content in your chosen language on return visits. Functional 1 year
_ga_XXXXXXXX Google Analytics (GA4) Used by Google Analytics 4 to persist session state and track user behavior and page views across sessions on the website. Analytics 2 years

6. Third-Party Cookies

Some cookies on our website are placed by third-party services that appear on our pages. We do not control these third-party cookies. The following third parties may place cookies on your device when you visit pizzaluce-eat.digital:

  • Google Analytics: Used to analyze how users interact with our website. Data is aggregated and anonymized. For more information, visit Google's Privacy Policy.
  • Google Ads (formerly Google AdWords): Used to measure the effectiveness of our advertising campaigns and to show relevant ads to users who have previously visited our site. For more information, visit Google Advertising Policies.
  • Facebook (Meta) Pixel: Allows us to track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have taken some kind of action on our website. For more information, visit Meta's Privacy Policy.

Please note that we have no control over third-party cookies and are not responsible for the data collected by those third parties. We encourage you to review the privacy policies of these third-party services for more information about their data practices.

7. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. You can control and manage cookies in various ways:

7.1 Browser Settings

You can set or amend your web browser controls to accept or refuse cookies. The following links provide information on how to manage cookies in the most common browsers:

7.2 Opt-Out Tools for Specific Services

In addition to browser settings, you can use the following opt-out tools provided by third parties to limit tracking by their services:

  • Google Analytics Opt-Out: You can install the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics.
  • Google Ads Personalization: You can manage your Google Ads settings and opt out of personalized advertising by visiting Google Ad Settings.
  • Facebook (Meta) Ads: You can opt out of Facebook's interest-based advertising by visiting Facebook Ad Preferences.
  • Network Advertising Initiative (NAI): You can opt out of interest-based advertising from NAI member companies by visiting the NAI Opt-Out Tool.
  • Digital Advertising Alliance (DAA): US consumers can opt out of interest-based advertising from participating companies by visiting AboutAds.info.
  • YourOnlineChoices: You can manage behavioral advertising preferences by visiting YourOnlineChoices.com.

7.3 Cookie Consent Management

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your cookie preferences at any time by clicking on the "Cookie Settings" link found in the footer of our website. Please note that your preferences are stored in a cookie on your device; if you clear your cookies, you will need to set your preferences again on your next visit.

8. Impact of Disabling Cookies

If you choose to disable or block certain categories of cookies, please be aware that this may affect your experience on pizzaluce-eat.digital. The following describes the potential impact for each category:

Cookie Type Impact of Disabling
Essential Cookies The website may not function properly. Core features such as the online ordering system, shopping cart, and secure login may be unavailable or significantly impaired. We strongly recommend keeping these cookies enabled.
Analytics Cookies We will not be able to collect data about how you use our website. This means we cannot monitor performance or make improvements based on visitor behavior. Your browsing experience will not be directly affected, but our ability to optimize the website will be limited.
Functional Cookies Personalized features may not work correctly. For example, your preferred delivery address, language settings, and previously saved order preferences may not be remembered, requiring you to re-enter this information on each visit.
Advertising Cookies You will still see advertisements online, but they will be less relevant to your interests. Disabling these cookies does not prevent advertising; it only means the advertising you see will not be tailored to you based on your browsing behavior.

9. Cookies and California Privacy Rights

If you are a California resident, you may have additional rights regarding the use of cookies and online tracking technologies under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These rights may include:

  • Right to Know: The right to know what personal information is collected, used, shared, or sold by us, including through the use of cookies.
  • Right to Delete: The right to request the deletion of personal information collected through cookies, subject to certain exceptions.
  • Right to Opt-Out of Sale or Sharing: The right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising purposes. Advertising cookies may constitute a "sale" or "sharing" of personal information under California law.
  • Right to Non-Discrimination: The right not to receive discriminatory treatment for exercising your privacy rights.
  • Right to Limit Use of Sensitive Personal Information: Under the CPRA, you may have the right to limit the use and disclosure of sensitive personal information collected through cookies.

To exercise any of these rights, please contact us using the details provided in Section 11 below. We will respond to verified requests within 45 days as required by applicable California law.

10. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational, legal, or regulatory reasons. When we make material changes to this policy, we will notify you by updating the "Last Updated" date at the top of this page and, where appropriate, displaying a notice on our website.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies. Your continued use of our website following the posting of changes to this Cookie Policy will mean that you accept those changes.

If we make significant changes that materially affect how we handle your data, we may also notify you directly via email (if we have your email address on file) or by displaying a prominent notice on our website.

11. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us:

Pizza Luce

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to make a complaint to the relevant data protection or consumer protection authority in your jurisdiction.